Privacy Policy

This policy explains what personal data SierraChartbooks collects when you visit this website, purchase a chartbook, subscribe to the newsletter or contact support, why we collect it, how it is used, and what rights you have. We aim to collect as little personal data as possible.

1. Who We Are

SierraChartbooks is an independent business selling digital chartbooks for the Sierra Chart trading platform.

We are responsible for the personal data described in this policy, subject to the roles of our service providers as explained below.

For any privacy-related questions or requests, contact us at support@sierrachartbooks.com.

2. This Website

We do not use advertising tools on this website. Apart from the newsletter signup form (see section 4), we do not operate any visitor registration or contact forms.

We use Cloudflare Web Analytics to understand how the website is used, such as which pages are visited, which sites refer visitors and which countries visitors come from. These statistics are aggregated, do not use cookies, and are not used to identify you or track you across other websites.

The website is hosted and protected by Cloudflare. Like any web hosting and security provider, Cloudflare may process technical information such as your IP address, browser type, device information and pages requested to deliver the website, maintain security and prevent abuse.

We use session storage in your browser to remember if you have closed the announcement bar. This information remains in your browser for the current session and is not sent to us.

Our product pages load a script from Gumroad, our checkout provider, to enable purchasing. When you visit these pages or interact with the checkout, Gumroad may collect technical information and use cookies or similar technologies in accordance with its own privacy policy.

Third-party services, such as Gumroad, may use their own cookies or similar technologies.

3. Purchases

All purchases are made through Gumroad, which acts as the Merchant of Record and authorized reseller of the digital products offered through SierraChartbooks.

Gumroad handles checkout, payment processing, digital delivery, and the collection and remittance of applicable sales taxes and VAT.

We do not receive or store your full payment card details.

Gumroad may share purchase-related information with us, such as your name, email address, country, purchased product, purchase amount and transaction date. We use this information to manage purchases, provide customer support and product updates, and maintain our own business records.

Gumroad processes certain personal data on our behalf, such as information needed for product delivery and customer communications. For other purposes, including payment processing, tax compliance, fraud prevention and its own legal obligations, Gumroad may act as an independent data controller.

You can read more about Gumroad's data handling practices in its Privacy Policy.

4. Newsletter

If you subscribe to our newsletter, we collect your email address to send you news about our chartbooks, product updates and occasional offers.

The newsletter is managed through Gumroad. When you sign up using the form on this website, your email address is sent directly to Gumroad.

We only send marketing emails with your consent. You can withdraw your consent and unsubscribe at any time using the unsubscribe link included in every email or by contacting us.

Unsubscribing will stop future marketing emails, although limited information may be retained where necessary to respect your unsubscribe request.

5. Support Emails

When you email us, we receive your email address and any information you include in your message.

We use this information to respond to your questions, provide customer support and resolve issues relating to your purchases.

Emails sent to our support address are forwarded by Cloudflare Email Routing and stored in our Google Gmail mailbox.

6. Legal Basis for Processing

We process personal data under the following legal bases, where applicable:

• Contract: To fulfill purchases and provide related services and customer support.
• Consent: To send newsletters and marketing communications. You can withdraw your consent at any time.
• Legitimate interest: To respond to inquiries, operate, protect and improve our website (including aggregated usage statistics), prevent fraud and abuse, and maintain necessary business records.
• Legal obligation: To maintain records required for tax, accounting and other legal purposes.

Where we rely on legitimate interest, we do so only where our interests do not override your rights and freedoms.

7. Service Providers and International Transfers

We do not sell your personal data. We share it with service providers where necessary to operate SierraChartbooks and provide our services.

These providers include:

• Gumroad: Checkout, payment processing, digital delivery and newsletter management.
• Cloudflare: Website hosting, security, website analytics and email forwarding.
• Google: Email services for receiving and storing support messages.

These providers may process personal data in the United States and other countries outside your country of residence.

Where required, international data transfers are made using appropriate safeguards under applicable data protection laws, such as adequacy decisions or standard contractual clauses.

You can find further information about each provider's privacy practices through their respective privacy policies.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes described in this policy or as required by applicable law.

• Purchase records: Retained for as long as necessary to support purchases and comply with applicable tax and accounting requirements.
• Newsletter subscriptions: Retained until you unsubscribe. Limited information may be retained afterward to respect your unsubscribe request.
• Support emails: Retained for as long as necessary to handle your inquiry and provide relevant support, after which they are deleted when no longer needed, unless a longer retention period is legally required.

9. Your Rights

Depending on your location and applicable data protection laws, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, where applicable.
• Request restriction of processing in certain circumstances.
• Object to processing based on legitimate interests.
• Request a copy of your personal data in a portable format, where applicable.
• Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, contact us at support@sierrachartbooks.com.

You may also have the right to lodge a complaint with your local data protection authority.

10. Children

Our products are intended for adults interested in trading futures. We do not knowingly collect personal data from anyone under the age of 18.

11. Changes to This Policy

We may update this policy from time to time, for example when we introduce new services or change how personal data is processed.

The latest version, including its effective date, will always be published on this page.

12. Contact

For questions about this policy or how we handle your personal data, please contact us at support@sierrachartbooks.com.